“In 2010 we made the leap into the mobile marketing world with the debut of the RCI® TV and RCI SnapBook™ features for the iPhone®,” said Geoff Ballotti, CEO, RCI. “Now, we’re making even greater strides in launching exciting new applications for our on-the-go members to bring their vacation experiences to the next level.”
In addition to the existing RCI TV and RCI SnapBook™ features, the RCI app for the iPhone® now offers users two new features for subscribing members: access to the RCI Resort Directory and RCI Member Account Alerts.
The Resort Directory, one of the most popular sections on RCI.com, allows users to view all RCI affiliated resorts and search using resort names or locations. Users can view resort photos, amenities and ratings while enjoying a variety of features that enable members to access and share resort information quickly and easily. With a tap of the screen, users can save a resort to their “my resort” list, e-mail a resort link to family and friends, compare resorts side-by-side, or share resorts on Facebook.
The RCI Account Alerts feature helps keep members current by sending important account information such as renewal, expiration and deposit alerts.
It is also now possible to enjoy many of the great articles and information available in the print version of Endless Vacation® magazine, the award-winning publication for RCI members, on the iPad®. Users can connect to the Endless Vacation magazine app through the RCI app for the iPad® or by downloading just the Endless Vacation magazine app for the iPad® directly. Since its debut several weeks ago, the Endless Vacation app has repeatedly ranked in the top 10 of all free travel apps.
“Since inventing the concept of vacation exchange nearly 40 years ago, RCI continues to devote its efforts to providing innovations that add value to our affiliated developers and members,” said Ballotti. “Our ongoing commitment is to continue developing fantastic content for member engagement and to assist in their vacation planning, while also helping our affiliates gain exposure in the rapidly growing mobile space.”
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