Interval International Wins Global Travel Award for Finders Keepers Promotion

Interval International, a prominent worldwide provider of vacation services and an operating segment of Interval Leisure Group, has been tapped for a Gold Adrian Award by Hospitality Sales & Marketing Association International (HSMAI).

Interval’s “Finders Keepers” web promotion excelled in the digital marketing category of the 54th Annual Adrian Awards, the largest and most prestigious global travel marketing competition. As a Gold Adrian Award winner, “Finders Keepers” is now a finalist for a Platinum Adrian Award, one of HSMAI’s highest honors.

Focused on enhancing engagement with Interval’s nearly 2 million member families, “Finders Keepers” offered five $1 Getaways (discounted resort rental weeks) per day on, over a 10-day period. Destinations and check-in dates varied, and the accommodations were offered at random times throughout each day without prior notification of the details. Fifty lucky “finders” “kept” the Getaway vacations to resorts located around the world.

“We connected with members through, Interval World Magazine, and email, and the response to ‘Finders Keepers’ was extraordinary. Website visitation was up more than 19 percent, page views increased 85-plus percent, and over 7,000 new Member Profiles were created,” noted Sharon Freed, senior vice president of consumer marketing for Interval International.

This year’s Adrian Awards contest attracted close to 1,100 entries that were judged by top executives from all sectors of the industry. HSMAI will recognize Interval and other winners at a gala in New York City on January 31, 2011, where 1,000 hospitality, travel, and tourism marketing executives are expected to be in attendance.

“We’re deeply honored to receive this distinction from HSMAI,” Freed added. “Our marketing, Web, creative services, and revenue management teams truly outdid themselves with their ingenuity and campaign execution.”

Founded in 1927, HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry.
0 Responses

Post a Comment