Timeshare Owners Concerned if Four Seasons Leaves the Aviara Resort

Broadreach, the owners of the Aviara hotel in Carlsbad, CA, and its operator, The Four Seasons Hotels and Resorts, are in dispute due to a claim that they are failing to run the hotel in a “cost-effective manner.” Those who own a timeshare at the Residence Club are concerned about what this means to their vacation experience. Many purchased their units due to the five-star brand the Four Seasons holds, and without that, their investment might be greatly reduced under a new facilities operator.

“People are definitely concerned, and everyone I've heard from is not happy about it,” said Steve Tuttle, who owns a week at the Four Seasons Residence Club at the Aviara resort. “You buy into a lifestyle that now has the potential to be seriously altered. I worry the maintenance fees may go up and access to hotel facilities could be altered.”

The Aviara resort is a luxurious property with 132 Spanish-style villas, upscale furnishings, an Arnold Palmer-designed golf course, tennis courts, fine dining, 5-Star service, and an “acclaimed spa”. Broadreach proposes to replace the Four Seasons with the much lesser-known Dolce Hotels and Resorts, a New Jersey company in which Broadreach has a majority stake. This dispute between Broadreach and Four Seasons is now in arbitration, which is scheduled to resume in late June.

(Photo by Charlie Neuman, Union-Tribune, shows a view of the pool at the Four Seasons Residence Club in Carlsbad.)
1 Response
  1. Anonymous Says:

    Dolce operates hotels of significantly lesser quality, comparable to a mid-market Marriott. There is absolutely no doubt that the value of the timeshare owner's investment will be diluted, as Aviara will gradually lose its luxury level with the implementation of Dolce's reduced staff ratios and elimination of those services which define a luxury experience but are not seen as returning a direct profit.

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