Change or Be Challenged

Those were the words of emcee Jim Madrid, owner of Advance Corporate Technology, as he offered the closing remarks at the 2015 Canadian Resort Conference (CRC). The CRC, one of the major events of the timeshare industry, ran September 9-10 at the Pan Pacific Vancouver Hotel in British Columbia. 

Words of Wisdom 

"As industry leaders, we cannot be content with simply staying the course and following the trends. We need to step up our game by setting the course," stated Canadian Resort Development (CRDA) President, Jon Zwickel. 

In his guest column for the National Timeshare Owners Association (NTOA), Zwickel offered more words of wisdom garnered from the conference. Zwickel says the diverse base of industry stake holders (HOA’s, resellers, exchange companies, rental companies, management companies, developers and suppliers) are not always aligned in their interests. An atmosphere of cooperation needs to be developed and a pooling of all collective resources.  

Workshops and Speakers

In lively discussions during the conference participants considered issues facing the industry—topics included:
  • Engaging the Customer, Delivering the Experience
  • Preserving the Legacy
  • Traditional and Alternative Financial Solutions
  • Sharing is Cool—Are We?
  • An Industry without Borders
  • Resorts Without Borders
Conference speakers featured industry experts such as Greg Crist, CEO of the National Timeshare Association, Robert Kobek of Customer Count, Darla Zanini of ARDA International Foundation, Nigel Lobo, VP of Resort Operations, Grand Pacific Resorts, and many more.


As a result of the conference, Zwickel lists several programs to consider—some a continuation of programs already being implemented in the industry.
  • Defining standards for our resorts and then committing to maintenance programs that support those standards.
  • Renewing our resorts with capital expenditures that are responsive to our markets.
  • Exploring and creating ways to provide unique, authentic, fun vacation experiences that appeal to the diversity of the market.
  • Refreshing sales methods to compel the next generation of vacation owners.
  • Establishing exchange opportunities that promote owner engagement.
  • Respecting the environment along with the local community.

For more information contact

0 Responses

Post a Comment