Timeshare Growth on the Rise in New Global Markets

Timeshare’s future will include new growth in global markets, according to information from ARDA’s 2012 World Wide Shared Vacation Ownership Report. The comprehensive report on the state of the industry reports that 5300 resorts in 108 countries support more than 1.1 million jobs. Those resorts generated over $45 million in direct economic output in 2010.  Here’s how the global timeshare properties market shares stack up:
  • Europe - 25 percent  
  • Central and South America - 10 percent 
  • Asia - 6 percent
  • The Caribbean - 5 percent
  • Africa - 4 percent
  • Australasia (Australia, New Zealand, New Guinea and neighboring islands in the Pacific) - 2 percent 

Hot Markets

Brazil, Russia, India and China
Findings from ARDA’s report show that ownership is likely to expand to numerous countries, particularly Brazil, Russia, India and China.  The report shows that though currently these countries have very small amounts of timeshare owners, "factors such as a growing middle class, a positive attitude toward timeshare and consideration of future timeshare ownership among non-owners, are indicative of timeshare growth in these countries."

Another global market on track to become one of the world’s fastest timeshare markets is Dubai. Influences such as an increase in tourists, real estate prices, and hotel room rates are fueling Dubai’s timeshare growth. Additionally, Dubai will receive another market boost in six years by a projected 25 million visitors expected to attend the World Expo 2020 being hosted by Dubai.

Making the most of the Global Trend
With timeshares available all over the world and new developments cropping up all the time, why stay in one place? Timeshare owners are realizing an extra benefit of their timeshare purchase—the ability to travel the world. Exchanging, increasing scheduling flexibility, and taking advantage of points programs, enable owners to experience worldwide destinations. You can even go around the world as was recently proven by the company Worldwide Timeshare Hypermarket, which undertook a virtual journey designed to circumnavigate the globe in 80 days. Their successful virtual trip started in London, went across Europe and then into the East as far as China. 
Roy Forsdick, commercial director of the company, explained how they accomplished their feat using only three great value cash holidays provided by exchange company RCI. Said Forsdick, "Our strategy was to stick to studio and one-bedroom apartments wherever possible and make use of late availability discounts, which can shave up to 50 percent off the amount of points needed to book a particular holiday. As we set off on March 8 the seasonality was to our advantage, since the points value of accommodation is cheaper outside the peak season."

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