Hot Markets for Timeshare

If timeshare is doing it limited to one area? We think not. Reports show there are definite sparks of life in the industry that was hard-hit by the recession, and some of the areas where you'll find those sparks may surprise you.

Las Vegas 

Las Vegas is seeing its biggest growth since 2008. According to the Las Vegas Business Press, more than 1,000 units have been added, or will be added, to the Las Vegas timeshare sector. (In last week's blog we talked about construction resuming on Desert Blue, a 281 unit Vegas timeshare started by Wyndham Worldwide.)

Says Ed Kinney, a Marriott Vacations Worldwide spokesman, "We are seeing a continued pattern of increased travel. There is a tremendous interest, and Las Vegas has always been a popular destination." Last month, the company topped the third 37-floor tower of its off-strip Grand Chateau, which added 223 units.

Hilton Grand Vacations added to its luxury timeshare portfolio with the purchase of 300 units at the Trump International Hotel. At Grandview at Las Vegas near South Point, construction of a new tower is expected to increase its number of units from 1,556 to 1,856 according to the LVCVA survey.

Other parts of the world are also seeing an industry upswing:


With CRDA VO-Com running this week in Vancouver, it's hard not to hear talk about Skyline Vacation Club, Ontario’s first drive-to vacation club. Only days ago, Skyline International Development announced their new lifestyle division, a members-only, points based vacation club. The club offers members a choice of vacation experiences from 3 different categories. The Urban Collection, with locations in downtown Toronto (Pantages Hotel and Cosmopolitan Hotel), the Resort Collection, located 1-2 hours from Toronto (Horseshoe Resort and Deerhurst Resort), and the International Collection, featuring over 4,000 vacation options around the world through a partnership with RCI.

Gil Blutrich, President of Skyline International Development, says, "Skyline Vacation Club elevates the guest experience by providing connectivity between city and country, urban and resort."


Reports from a survey by Failte Ireland, (Ireland's National Tourism Development Authority) show Ireland's tourism is 'on the turn' (Irish speak for upturn). Business sentiment is at its highest since the economic crash in 2008. The report goes on to say that occupancy was up in over two-thirds of hotels, 58% of guest houses, and 46% of B&Bs.  Good weather was cited as a contribution to the up turn, but also 6 of 10 businesses cited the Government's Gathering Initiative (Ireland's biggest ever tourism initiative) as a factor for increased trade.

New Zealand

All those who attended NZHOC back in May know that New Zealand is facing its timeshare challenges head on. The Australian Timeshare Holiday Ownership council has representatives from 3 main timeshare regions.  Two of the regions are on North Island, in the Bay of Islands Region, and in the Taupo Region in the center of North Island. The 3rd region is in Queenstown where 9 resorts are located.

A New Zealand astro-tourism operator is hoping to take advantage of the "star gazing craze."  Every year tens of thousands of tourists flock to Lake Tekapo, where Canterbury University's Mt. John Observatory resides, to see Southern Stars, the Milky Way, and meteor shows. Graeme Murray, founder of the astro- tourism concession Earth & Sky, wants to build a $5 million "window to the universe" facility on the lake's shore to cater to the needs of those star-gazing tourists.  Earth & Sky will be just a part of a wider development plan around Lake Tekapo including hotels, shops and a supermarket that Mr. Murray hopes to get going.

Apparently, astro-tourism, which has taken off in Asia too, has immense potential for the region as it means tourists need to stay overnight to watch the stars.

Is the market upswing here to stay? 

There are still a few worries. Lisa Ann Schrier, executive director of the National Timeshare Owners Association is concerned about "the amount of timeshares coming online all at once instead of sticking a toe in the water to see if it will fly or not." But she adds, "the major players seem to think there is still a lot of life in the old warhorse."

We'd like to know what you think. Please post your comments below.

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