ARDA International Foundation Launches e-Learning Platform

The American Resort Development Association's (ARDA) International Foundation (AIF) is launching the first comprehensive e-learning platform for the timeshare industry. AIF will provide ongoing industry-specific training for sales, marketing and operations staff on an easy-to-use e-learning platform. The first course launching in Fall 2011, is entitled "Partnership Strategies: Winning in the New Economy."

"We have been hearing from members for years about the need for more industry-wide, standardized training," said Darla Zanini, executive vice president, AIF. "We're thrilled to be able to deliver the first of many courses that will enhance the skills of the people working in the timeshare industry."

"Partnership Strategies" is a self-paced seven-module course that delves into specific strategies and best practices for handling customer interactions today. Integrating video, interactive exercises and module quizzes, the course offers real-life examples and situations applicable for any timeshare employee who may have contact with consumers.

RCI’s senior vice president, Kris Jamtaas is enthusiastic. "We had our entire sales team in San Diego participate in the course together, as well as some staff from operations, the phone room and gifting, and they all gave it high praise," Jamtaas. "AIF has hit the mark with this powerful and relevant topic – Partnership Strategies is a must-take industry course for all who are passionate about their profession."

The course is available to both corporations and individuals. For individuals, the price is $399 and will include the entire 2010 AIF Webinar series at no extra charge. There are three levels of corporate partnership that provide packages structured specifically for companies that have multiple users and want to take advantage of the special pricing offered.

Future courses will be announced later this year, including Timeshare 101. For further information, please visit

The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has over 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs).
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