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Hilton Worldwide has announced the appointment of Anne Marie Chua as director, corporate communications, Asia Pacific. In her new role, Chua will lead external and internal communications for Hilton Worldwide as it continues to expand its hotels and resorts in the Asia Pacific region.

Chua joins Hilton Worldwide with more than 15 years of experience in corporate communications. Most recently, Anne Marie was communications director, North and Southeast Asia, with Alcatel-Lucent, a global telecommunications corporation. In this role, she oversaw the company’s regional communications, corporate social responsibility activities and marketing strategies. Prior to Alcatel-Lucent, Anne Marie worked for several companies including Parkway Group Healthcare, PR Communications Pte Ltd and The Elizabeth Singapore Hotel.

“Anne Marie’s significant experience with a variety of communications roles in the Asia Pacific region will make her an incredible asset to Hilton Worldwide’s global communications team,” said Ellen D. Gonda, senior vice president, global corporate communications. “We are thrilled to welcome Anne Marie and look forward to benefiting from her strong expertise.”

Chua received a Bachelor of Arts degree in mass communications from the Royal Melbourne Institute of Technology in Melbourne, Victoria.

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites. For 92 years, Hilton Worldwide has been offering travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands, including Hilton Grand Vacations Club, are comprised of more than 3,700 hotels and resorts and 610,000 rooms in 82 countries. The company also manages the world-class guest reward program Hilton HHonors®.

Hilton HHonors, the loyalty program for Hilton Worldwide’s 10 distinct hotel brands, was presented with the Best Redemption Ability Award for Hotels in the Americas at the second annual Frequent Traveler Awards ceremony held on April 28, 2011, in Flushing, New York.

The Frequent Traveler Awards, which represent excellence in frequent travel programs worldwide, honor the best frequent flyer and frequent guest programs in the world, and winners are determined based on the overall merits of each program as ranked by voters. This year, more than one million frequent travelers worldwide participated in the voting process, casting online ballots for their favorite programs and campaigns from 2010.

“It’s a great privilege to be recognized by our most loyal guests and to receive this award from among the industry’s elite,” said Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide.

“For decades, we have worked on designing Hilton HHonors rewards that allow frequent travelers to redeem their points for experiences worth sharing - whether that’s a free night’s stay or tickets to a Broadway show. It’s a great privilege to be recognized by our most loyal guests and to receive this award from among the industry’s elite.”

Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide’s ten distinct hotel brands, honors its 28 million members by allowing them to turn earned points into experiences worth sharing. In addition to redeeming HHonors points for complimentary hotel stays, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions, and more.

HHonors is also the only guest-loyalty program to offer ‘Points & Miles’ and ‘No Blackout Dates’ at more than 3,700 hotels worldwide, including participating Waldorf Astoia Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting HiltonHHonors.com.

Hilton HHonors members can redeem their points for complimentary hotel stays or for any of the thousands of experiences and merchandise items available through the Hilton HHonors website.

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites. For 92 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands that includes Hilton Grand Vacations.