Vacation Ownership Continues to Lead the Hospitality and Leisure Industry

A first-of-its-kind study on behalf of the National Timeshare Owners Association (NTOA) shows that vacation ownership (timeshare) continues its steady growth and is leading the hospitality and leisure industry. The study done by Intuition Brand Marketing is unique - for all of 2014, it tracked, analyzed and segmented all publicly available online social conversations about timeshare, vacation ownership, and travel clubs.

Sophisticated Software 

The use of SPSS predictive analytics software for statistical analysis of the relevant findings of the study data, also helped NTOA to make a prediction of the future growth of the industry. Here are a few key findings from the study derived from more than 500,000 pieces of verified content:

Key Factors Driving Industry Growth in Global Vacation Ownership
  • Rising number of high net worth individuals and employed population
  • Demand for leisure and recreation
  • Increasing internet penetration
  • Improving global economic condition
  • Increasing international tourism in the US
Noteworthy Trends/Developments in the Industry
  • Enhanced buyer’s protection
  • Shifting profitability from hotel stays to timeshare buying
  • Growing popularity of eco-friendly timeshare resorts
  • Fast-paced recovery of respective industry in developed markets after recession
The study also analyzed the global vacation market, regional markets, and the US hotel and vacation industry, including market trends, growth drivers and challenges. Intense competition from many large, regional players personifies the present vacation ownership market. Quality, location, flexibility of usage and offered amenities figure prominently in the competition.

Wyndham Worldwide Corporation Leads

The leader in the global vacation ownership market in terms of revenue, number of resorts and number of owners, is Wyndham Worldwide Corporation. The company is followed by other leaders - Marriott International, Starwood Hotels, Hilton and Hyatt Hotels.

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