U.S. Travel Association Launches 2012 Campaign to “Vote Travel”

Tourism is the number one service export from the United States and President Obama has outlined a series of initiatives designed to boost international visitor numbers to the U.S.

Included in the measures are plans to expand the Global Entry System, which makes it easier for frequent visitors to cross borders, and expand the number of nations whose citizens could enter the country without a visa.

“I have directed my administration to send me a new national tourism strategy focused on creating jobs,” said Obama. “We are going to see how we can make it easier for foreign tourists to find basic information about visiting America.

The president added that his goal was to ensure the United States is the top tourist destination in the world.

Chief executive, Ken Chenault, who sits on the Obama-initiated Jobs Council, said: “The initiatives the president announced earlier will help to expand travel and tourism to the United States and recapture our share of a growing, global market.”

Building on the momentum from President Obama's announcement highlighting the travel industry's significance to the economy, the U.S. Travel Association has announced a major year-long campaign intended to raise its profile across the nation and among policymakers in Washington, DC.

"The world is experiencing a travel boom and the United States needs to be part of it," said Roger Dow, president and CEO of the U.S. Travel Association. "The impact of the $1.8 trillion U.S. travel industry is significant and growing, which is why we are galvanizing support and asking all Americans to 'Vote Travel' this election season."

The Vote Travel campaign will have several important elements over the course of the year and will have a significant presence at the political party conventions in Charlotte, S.C., and Tampa, Fla. Additionally, the campaign plans to host events and rallies nationwide, perform strategic grassroots outreach, and undertake paid, social and earned media efforts.

The U.S. Travel Association is a national, non-profit organization representing all components of the travel industry that generates $1.8 trillion in economic output and supports 14 million jobs. U.S. Travel's mission is to increase travel to and within the United States.
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