Showing posts with label Starwood Resorts. Show all posts
Showing posts with label Starwood Resorts. Show all posts

The Future is Now - Exciting New Technology for the Hospitality Industry

Imagine smart carpets with sensors in the pile that sense when you get out of bed for a nighttime trip to the bathroom and then activate subtle lighting to ease your sleepy way. Or how about bypassing the whole check-in process by using your Apple Watch or phone app and heading straight for your smart room that knows who you are when you wave your device under the lock. At this point, your smart room has already set the air conditioning and lighting levels to your specific requests. Maybe you’d rather avoid the reception desk by using facial recognition software instead of a cumbersome key card to get into your room. 

Not only are technologies of this type being tested, many are already in use. Tech-savvy millennials are the group driving the trend for unique new technologies in the hospitality industry, but everyone benefits as customers of all ages look for ways to save time, increase comfort, and experience new and exciting ways to vacation both for pleasure and business. 

Starwood Tests New Technologies

Starwood Hotels and Resorts is using concept rooms to test the technology it hopes to soon use at their Aloft, Element and Four points brands properties.  According to Brian McGuiness, a Starwood’s Global Brand Leader, "Like Detroit tests concept cars, Starwood is using three complete, technology-stuffed rooms created to allow in-house designers to experiment, innovate and test to destruction". Here’s a couple of innovations Starwood is working on:
  • Botir - Personal butler service – Botir is a self-piloting room service robo-butler that comes to your hotel room with a flip-top head stuffed with necessities you may have forgotten - toothbrush, toothpaste, slippers. 
  • Buzzibooth – In need of a little peace and quiet as you work? The Buzzibooth is a desk surrounded by a noise cancelling cocoon of sound-battening materials. Complimentary PCs and tablets are provided.

Living Labs

Also doing technology testing is NH Hotel's Madrid Eurobuilding in Spain. The company has designated several of their rooms as "Living Labs." These high-tech rooms have tablets to connect you to the hotel staff, wireless charging, high-speed Wi-Fi, ultra-high-definition TVs and more. Think of the rooms as incubators where tech entrepreneurs study future hospitality technology. 

Robo-receptionists

Starwood isn’t the only hospitality group enthralled with robots. If by chance you're traveling to Nagasaki, Japan in July, check-in to the Henn-na Hotel and you can be one of the first travelers to experience its ten humanoid robots. They will greet you, carry your luggage and clean your room. At this point according to company president, Hideo Sawada, the robo-receptionists, maids and bellhops will be supported by human staff, but he hopes to soon have robots performing 90 percent of hotel services.

Henn-na Hotel isn't the first to use a robot. The tech-advanced, Yotel opened its New York City property in 2011 with a Yobot, a robotic luggage handler that stores guests' bags. The capable Yobot can also send your luggage to the airport (by delivery service) when you check out.

Check-in From the Comfort of Home

A bit less futuristic and in use now at the Villa Del Palmar Resort is technology that lets guests bypass the reception desk, and get a head start on their vacation by doing the check-in process at home before they arrive. The resort located at the islands of Loreto, Mexico, allows guests to pre check-in online from their homes. The process only takes 3 minutes and when guests arrive they can go straight to their rooms or head for the pool. Guests can also take advantage of a new online Vacation Planner to schedule vacation activities, or create a-one-of-a-kind family adventure. 

Have you experienced any new technology or have tech ideas of your own that you would like to share with us? Give us your comments at www.timeshare-info.org 

Timeshare Contributes to Hawaii’s Popularity

Why is Hawaii so popular? Do we really have to ask? What other destination offers such a variety of gorgeous beaches, heavenly scenery and wide variety of activities? Where else is it more conducive to bringing the entire family on vacation, where you still might find a secluded beach all to yourself, and where you can feel right at home, but still enjoy a culture quite different from your own? And it's all pretty easy to get to for most of us. 

Timeshare Helps Break Hawaii’s 2015 Visitor Record

"Total visitor arrivals hit a record in 2014, and we'll hit another in 2015,” announced Carl Bonham, executive director of the University of Hawaii economic research organization. He spoke at a recent Chamber of Commerce Hawaii event that explored a new wave of timeshare customers. In the fourth quarter 2014, Hawaii greeted 182,284 visitors—a 4.4 percent increase in timeshare visitors above the same period in 2013. Other data showed that Oahu hotel room rates have risen by double digits, possibly influencing the shift in tourist behavior to timeshare and vacation rentals. Repeat travelers are exploring alternative places to stay.

Hawaii Tourism Authority data shows timeshares were up 4.9 percent for the first three months of the year.  It's no surprise to those of us in the timeshare industry. A timeshare resort is the perfect place to stay in Hawaii. Condominiums offer lots of room for families to spread out in, extra bedrooms and baths, kitchens to use to save money on meals, onsite activities and prime locations, often beachfront with ocean views.

Timeshare supports the economy of the people and communities of Hawaii. President and CEO of ARDA, Howard Nusbaum reports, "Timeshare generates 4,000 jobs, $100 million in wages, and $67 million in tax revenue annually in Hawaii". He added, "Hawaii is the most sought-after timeshare destination, with nearly $1 billion in sales. At 85.2 percent you’ve got the highest timeshare occupancy in the U.S".

A Few of the Major Developers

Marriott is one of the major timeshare/vacation club developers in Hawaii according to a recent report released by Sharket.com, a free website that supplies data for the timeshare industry. Three of Marriott’s developments in Hawaii are ranked in the top 5 of all the Marriott resorts: 
  • #2 Marriott’s Ko Olina Beach Club Resort in Oahu
  • #3 Marriott’s Maui Ocean Club
  • #5 Marriott’s Kauai Beach Club
Disney is another major player. Its multi-million dollar, Aulani Disney Vacation Club in Oahu was voted #1 in Travel + Leisure’s 2014 Top Family Hotels in the U.S.A. Disney also offers cruises around the islands.

Starwood Resorts has multiple locations on all four of the islands, as does Hilton Grand Vacations.  California based, Grand Pacific Resorts has three locations in Princeville on Kauai—Makai Club Resort, Alii Kai Resort and the Hanalei Bay Resort.

Most Popular Exchange Islands

There’s no easy answer to this question as each island offers its own uniqueness and attractions, but most polls put the islands in this order:
  1. Oahu
  2. Maui
  3. Kauai
  4. Hawaii (Big Island)

More on Developing Customer Loyalty

In last week's blog, we talked about how developing customer loyalty begins at home - engaged leadership = engaged employees = engaged customers. We also mentioned the importance of showing respect to your customers, championing your resort with your passion and enthusiasm, and timeshare's advantage over other industries in developing customer loyalty through its multiple opportunities for personal contact and family atmosphere.

Loyalty Programs

Another advantage that timeshare has in boosting customer loyalty is in the use of loyalty programs.  Loyalty programs are a natural for timeshare and can provide many exciting client rewards from resort activities, amenities and upgraded accommodations to virtual shopping. These programs - long-used successfully in the industry - started with the traditional points and rewards programs, and have evolved into much more.  

A company that makes it its business to bring loyalty to the forefront as a critical marketing strategy, Loyalty 360 website states, "As companies continue to strive for the ultimate customer relationship, loyalty marketing is continually evolving to include: engagement marketing, customer relationship management, experiential marketing, voice of the customer, data analytics and more."

The evolution of loyalty programs includes platform services like those offered by Leisure Loyalty.  The company offers professionally designed templates as launching pads to deliver a customer’s branded site. Its platform services are currently servicing 10,000 member accounts across the globe. One of its customers is Club Tesoro Resorts, with resorts in Mexico. It uses Leisure Loyalty services for its member loyalty rewards, Lifestyle Travel Program. Lifestyle Travel Program members have exclusive access to exciting destinations and virtual shopping at member-only pricing. They can use loyalty points (Tesoros) for online purchases and redeem them for travel, vacations, maintenance fees, electronics, sporting goods, housewares, gift certificates and much more.

Starwood Hotels & Resorts recently partnered with independent ride provider Uber, and incorporated Uber into their loyalty program. Loyalty club members will earn one Starwood rewards point for every dollar spent on a ride anywhere through Uber's mobile app. Customers also staying at a Starwood Hotel, will earn an additional two to four points based upon their membership status.  Points can be redeemed for free hotel stays, luxury accommodation upgrades, exclusive VIP access to entertainment and sporting events, and more. "It's just one more way that Starwood is combining high tech and high touch to transform member travel experiences," says Starwood Hotels & Resorts CEO, Adam Aron.

The Timeshare Industry has many options and opportunities for developing customer loyalty. Try several of the options or use them all. Our industry thrives on client connection and lifetime relationships.

Diamond Resorts International® Chairman and CEO Meets with White House to Support Travel Strategy

Diamond Resorts International Chairman and Chief Executive Officer, Stephen J. Cloobeck, together with CEOs from many of the nation’s leading travel industry companies, met on March 28, 2012, with senior Administration officials at the White House to express support for President Obama’s national travel and tourism strategy.

President Obama’s national travel and tourism strategy would increase travel and foreign tourism to the United States, spurring economic growth and job creation.

As a cornerstone of the U.S. economy and one of our nation’s leading service sectors, the $1.9 trillion travel industry supports 14.4 million U.S. jobs and with the appropriate policies in place, has the potential to quickly provide opportunities for unemployed workers across the country.

Cloobeck expressed his continued support for President Obama’s Executive Order given in January which included a new pilot program and rule change for visa processing in China and Brazil; a final rule to expand and make the Global Entry program permanent; the appointment of new members to the U.S. Travel and Tourism Advisory Board; and the Nomination of Taiwan to the Visa Waiver Program.

“As a global leader in the travel and vacation ownership industries, it’s my responsibility to be actively involved, united with fellow travel industry leaders, and supporting vital travel initiatives as the U.S. seeks to become the top tourist destination in the world,” said Cloobeck.

Alongside Diamond Resort's Stephen Cloobeck, some of the other CEOs representing the travel industry at the White House meeting included: Jim Atchison, President & Chief Executive Officer, Seaworld Parks & Entertainment; Roger Dow, President and Chief Executive Officer, U.S. Travel Association; Dara Khosrowshahi, President and Chief Executive Officer, Expedia, Inc.; Christopher Nassetta, President and Chief Executive Officer, Hilton Worldwide; Rossi Ralenkotter, President & Chief Executive Officer, Las Vegas Convention and Visitors Authority; John Sprouls, Executive Vice President & Chief Administrative Officer, Universal Parks and Resorts; and Frits van Paasschen, President and Chief Executive Officer, Starwood Hotels & Resorts Worldwide.