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The Mexican tourism industry is vibrant. The country’s beautiful beaches, historic ruins and colorful culture keep visitors returning again and again. The Mexican Resort Development Association, (AMDETUR), will share ways to maintain the vibrancy of the industry at its upcoming 2015 convention. Mexico's tourism industry has rebounded from the slump of 2009 to double-digit growth in foreign exchange earnings and flow of international tourists in 2014. But to keep up the momentum, industry experts feel they must continue to create products to attract the attention of tourists, and to keep (as the title of the convention states), Reinventing the Tourism Industry and Vacation Ownership.
The conventions runs from June 22-24 in Mexico City at the Westin Santa Fe. The hotel's location in the trendy Santa Fe business district is just steps away from the Bancomer Convention Center where attendees will be treated to an impressive line-up of speakers.
The Speakers
Blanca Rodriguez – Managing Director, Banyan Tree Capital Mexico and Sandor Valner - Executive President, Walton Street Capital - Mexico, featured panelists for the opening presentation, Generating Growth and Expansion Strategies
Sean Russell – Territory Manager Americas, Trip Advisor, - Vacation Experiences through the Customer’s Voice
Gareth Price – Sales Director, Vallarta Adventures - Innovating Experiences for Customers.
The Focus
This year's focus is to offer insight into new trends and political strategies, as well as new marketing and product strategies that allow the continuous development of the sector, with a focus on the importance of the vacation ownership industry and its role in economic growth.
Another area to be considered is the implementation of information technologies and how they must be used in the operation of tourism development. The industry must adapt policies, strategies, planning, marketing, sales, along with communication and services to provide greater customer satisfaction and exhibit their ability to adapt to the new technologies.
Attendees can also tour the Expo-AMDETUR to find the best suppliers in the vacation ownership industry. For more information visit AMDETUR.
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