These stories will be featured via the vacation club’s Facebook and Twitter pages, various company websites and in the company’s quarterly magazine Colorful Places. Owners that are engaged members of Bluegreen’s social media channels, or are just fans are invited to follow Bluegreen on twitter and send a direct message expressing their interest in sharing their Bluegreen Owner Story.
“The goal is to get owners even more engaged in their vacation experience,” said Joseph Torraca, SEO Analyst for Bluegreen Corporation. “We want to inspire vacations through real owners and their use of our resorts.”
Megan T., of Indiana, was the inspiration behind Owner Spotlight. An active Twitter user, Megan reached out to Bluegreen requesting more vacation-inspiring information from Bluegreen’s Tweets. She knew that her family would be visiting Mountain Run at Boyne™, and thought it’d be a great opportunity to inspire vacations through her real life experiences as a Bluegreen Vacation Club owner.
Bluegreen Vacations took that concept to the next level and created the Owner Spotlight series. “There are lots of great things happening at the resorts, so why not share that information,” Trainor said. “What are people doing at Shenandoah Crossing? What are some things to do in Boyne? The more information I can get as a Bluegreen owner, the better my vacations can be.”
You can see the Owner Spotlight updates on Bluegreen Vacations Facebook Page and Bluegreentweets Twitter feed starting August 17, 2012.
About Bluegreen Corporation
Founded in 1966 and headquartered in Boca Raton, FL, Bluegreen Corporation is a leading timeshare sales, marketing and resort management company. Bluegreen Resorts manages, markets and sells the Bluegreen Vacation Club, a flexible, points-based, deeded vacation ownership plan with more than 160,000 owners, over 60 owned or managed resorts, and access to more than 4,000 resorts worldwide.