CNBC Interviews Chairman of the Corporation for Travel Promotion

Chairman of the Board of the Corporation for Travel Promotion (CTP), Stephen J. Cloobeck, also chairman and chief executive officer, Diamond Resorts International®, discussed the importance of travel promotion, marketing strategies and plans for efficient and effective expenditure of CTP resources during a live interview a week ago with Jane Wells on CNBC.

The CTP initiatives include implementing a world-class marketing and promotion program designed to attract more visitor spending to the U.S. in order to drive economic growth and create jobs. Intensive market research will allow for strategic international advertising placement and deliver a culturally sensitive message geared specifically for each region.

The budget for CTP is comprised of funds from the private sector and fees from foreign tourism and will be allocated to appropriately represent all stakeholders, including all states and territories in the U.S.

“We are the only country in the world that doesn’t have a ministry of tourism or a marketing arm for our country and since 24% of our service exports are in tourism and travel, this is a simple way for us to create GDP and jobs,” stated Cloobeck.

Devising marketing initiatives for "Brand USA," the CTP is a new non-profit corporation that will promote travel to the United States, and communicate and improve the entry process so that visitors want to return. The eleven travel and tourism industry leaders who serve on the CTP Board of Directors were appointed in September, 2010, by U.S. Commerce Secretary Gary Locke.

Diamond Resorts International, with global headquarters in Las Vegas, Nev., is one of the largest hospitality companies in the world with more than 190 branded and affiliated resorts in 28 countries with destinations throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean, Europe, Asia, Australia and Africa.

Offering "simplicity, choice and comfort" to more than 385,000 owners and members through the branded hospitality service of more than 5,500 team members worldwide, Diamond Resorts International is dedicated to "providing its guests with effortless and relaxing vacation experiences every time, for a lifetime."
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